February  23rd, 2010 Meeting - Speaker Profile

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Sharon Gordon

Sharon Gordon is the Director of Communications and Marketing for the South Jersey Transportation Authority. Her responsibilities include all Authority communications, strategic marketing planning, media and public relations. Much of her time is devoted to air service development among the existing carriers and attraction of new air carriers and new city destinations accessible from the Airport. Airline diversion assistance and the development of the ACY Customer Service Program are other support services provided through her department. All SJTA communications, advertising, marketing initiatives and special events fall under the duties of the Director of Communication and Marketing for the Authority operators of the Expressway, Bus Management and the Airport.

Sharon Gordon's professional career spans over 25 years in the State. Prior to joining the Authority she founded and served as president of Gordon Associates, a business development and government relations company. Ms. Gordon was recruited in 1995 by the Atlantic City Casinos and became Senior Vice President for the Casino Association of New Jersey. Her responsibilities included government relations, lobbying, special program development, economic impact studies and community relations.

She has a diverse background and extensive experience in public and governmental relations. Ms. Gordon was previously registered as a New Jersey Legislative Agent and provided testimony to state and federal committees on diverse issues. As a member of the Board of Directors for the National Association of Women's Business Owners she was recognized for the development and implementation of a National Procurement Project for Women Business Owners that brought about her Presidential Appointment to the President's Council on the Uniform Certification and Procurement Program. In 2007 she assisted in the development of a similar procurement program event for the SJTA to expand the universe of Small, Women and Minority Owned enterprise data base.

Ms. Gordon served as the Chairperson for the New Jersey Women's Business Advisory Council for three different gubernatorial administrations. Still serves as a long standing member on the Board of Directors and Executive Committee for the Greater Atlantic City Regional Chamber of Commerce. She is a founding member of the Women's Agenda and New Jersey Legislative Agenda for Women (NJLAW). She is listed in Who's Who U.S. Executives. She was recognized and honored by the United States Small Business Administration as the "Women in Business Advocate of the Year for New Jersey".
                
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Sharon Gordon
Director Marketing/Communications
South Jersey Transportation Authority

SGORDON@sjta.com
(
609) 641.3833

www.sjta.com/sjta/

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Public Relations Council of Greater Atlantic City
PO Box 1871, Atlantic City, NJ  08404

Last Page Up-Date ~~ 03 February 2010