Holiday Gathering
An Enchanting Russian Winter Holiday Celebration

 The annual Public Relations Council of Greater Atlantic City holiday luncheon was held at the Red Square. A vodka expert from Sobieski Vodka was on hand to recommend the perfect vodkas for the holidays. We experienced the frozen vodka bar and the one-of-a-kind Vodka Locker, with more than 175 frozen vodkas.PRC members and guests brought new toys for donation to the Atlantic City Rescue Mission.

• Program: Radio and PR/Marketing: A Perfect Pairing

In November, we learned why radio is a great medium for promoting your product or service or calling attention to your event or news item. We heard from Dave Coskey, veteran publicist and marketer who recently was named president of Longport Media, and his colleague, Joe Croce, vice president of sales of Longport Media. We also hear from the news and promotion sides of Townsquare Media: Eric Scott, vice president of news; Zoe Burdine-Fly, Regional Vice President and Fran Northridge, Senior Account Executive and Regional Sales Manager.

Location: Atlantic City Country Club, Northfield, NJ

Nov. 2011 Meeting Flier - jpg file

.

Program: Branding and Re-Branding: What You Need to Know

We live in a world of brands. From the cars we drive, to the businesses we frequent, and even the food we buy, we are brand conscious consumers. But as marketers, it can be challenging to differentiate ourselves, our products, and our businesses among all of the competing brands. Our October panel of experts revealed the best in brand strategies, how to re-brand a business, and how to take your brand image to the next level.

Panel Members:

Program: The Press of Atlantic City: Surviving and Thriving

Program: Vendor Fair and Networking BBQ

Participating Vendors:

1. ACCC
2. Cape Bank
3. Graphicolor
4. Edward Jones
5. PNC Bank
6. Atlantic City Airport
7. John Dimaio Photography
8. Millennium Radio
9. AtlantiColor and Kamal Johnson
10. AC Country Club
11. Suasion Communications Group/Smith O’Keefe

> May Program Flier (PDF)

> Vendor Form (doc)    

Location: Atlantic City Country Club

.

Program: Embracing "New Media" - How and Why You Should Use It

Panel Speakers:
Sheila McAllister-Spooner, director of the Graduate Program and MU PRSSA Faculty Advisor at Monmouth University

Professor Kristine M. Simoes, APR, director of the Public Relations/Journalism Undergraduate Program, Monmouth University; Vice President, PRSA NJ Chapter

Doug Bergen, local editor for Ocean City Patch; former 17 year city editor for The Press of Atlantic City   

Kevin Shelly, local editor for Galloway Patch; award-winning writer, experienced editor, supervisor, writing coach, and researcher. Doug worked for years as a reporter and/or editor at The Press of Atlantic City

Joan Bosisio, group vice president, Stern + Associates; also serves as director of digital/social media for PRSA NJ 

This was a joint meeting with the PR Council of Greater Atlantic City and the Public Relations Society of America, New Jersey Chapter

> May Program Flier (PDF)

Program: The Inside Scoop on The NextGen Aviation Park in EHT

Ever since they broke ground on the Aviation Research and Technology Park (ARTP) in Egg Harbor Township, it’s been the most talked about project around. The ARTP will be home to a state-of-the-art research facility that will meet current and future demands of the nation’s air transportation system. The 58-acre site will be the new home for thousands of technical jobs and be a major booser for the region’s economy.

We’ll hear from the gentleman at the helm of the NextGen Airpark - Executive Director Ronald J. Esposito, Executive Director for the ARTP was the PRC's April program speaker.

> www.NextGenAviationPark.org

> April Program Flier - NextGen Aviation Park (jpg file)

Location: Carnegie Library Center, Richard Stockton College of New Jersey

Program: Meet the (Niche) Media 
Media panelists from five area publications:
- At The Shore, Press of Atlantic City www.pressofatlanticcity.com/ats/
   Carrie Gill, Advertising Sales Manager, Regional)

- Ocean City Magazine www.ocnjmagazine.com
   Bill and Stefanie Godfrey, (Bill is Sales Manager, Stef is Editor)

- Black Professionals News  www.namdphiladelphia.com
  Earl D. Harvey, Director

- Boardwalk Journal www.boardwalkjournal.com/
  James Leonard or Alyson Boxman Levine, (James is Publisher, Alyson is Editor)

- NJ Lifestyle  www.njlifestyleonline.com/
  Charles Epstein, Advertising Director

 > March Program File (jpg)

Location: Carmine's, in the Quarter at the Tropicana Casino

Topic: Development of Atlantic City: What the future holds
Recent legislation signed by Governor Christie, established the Atlantic City Tourism District and set an expanded role for the CRDA.

Tom Carver, Former Executive Director of the New Jersey Casino Reinvestment Development Authority (CRDA) gave us the ‘inside scoop’ about developments in Atlantic City and what he hopes the future will hold.

Links > NJ CRDA  

> Feb. Program Flier

Speaker Profile > Tom Carver

Location: Cuba Libre at the Quarter, Tropicana Casino & Resort

Program: The Five Things Atlantic City Must Do Immediately to Survive - Public Relations and Casino consultant Wayne Schaffel addressed the PRC's first meeting of the new year. 

Wayne Schaffel, former Atlantic City and Nevada casino marketing executive, and now president of his own consulting firm, Public Relations Network, suggested things Atlantic City must do immediately to save an industry, a city, and state-wide programs.

Speaker Highlights:
1. Invest in the airport. This is the first action we should take and the most important.
2. Provide incentives for Fortune 500 companies to locate in Atlantic County
3. Lower the gaming age to 18.
  > Read More

  > Take Away Hand Out: AC Mktg Plan

> Schaffel's Profile
> Click here for meeting flier.

Location: The Palm Restaurant in Atlantic City's Tropicana Casino
.