Topic: "Meet the Media"

Program Media Panel:
 - Paula Gillis,
     Hometown editor, Press of AC
 - Lew Steiner,
     Publisher of AC Weekly

Location: Atlantic City Country Club

Topic: Social Media - Playing a Winning Hand to Build Your Brand

Program: PJ Rebovich, Social Media Administrator at Tropicana Casino & Resort explained how to go beyond the basic strategy and take your social media to the next level.
How to discussion points included:
 - Engage customers to create a “virtual crowd” around your brand or business on Facebook and Twitter.
 - Increase profitability through social media user tracking / performance metrics.
 > Speaker Profile > Link

Location: Carmine's, in the Quarter at the Tropicana Casino
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Topic: Don’t Lose a Client Because of Poor Etiquette!

Program: Debra Gitto, business etiquette expert, author, speaker, and coach presented a talk on what you need to know to advance your career using executive etiquette power tips. Debra shared information and strategies on the etiquette issues in today’s global marketplace. Debra showcased her new book, Executive Etiquette Power, and provided a special discounted rate to the PR Council.
> Speaker Profile - Link

Location: Il Mulino Restaurant, in  Atlantic City's Trump Taj Mahal Casino
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Topic: Atlantic City Challenges

Program: Atlantic City is facing some of the biggest challenges in its 154-year history, as casinos emerge in Pennsylvania, New York and neighboring states. At our March meeting, Mayor Lorenzo T. Langford  discussed the significant hurdles facing Atlantic City and the  casino industry. He also gave numerous examples of how the City of Atlantic City, and it's business partners, will be addressing key issues.   
 > Speaker Profile - Link

Location: The Palm Restaurant in Atlantic City's Tropicana Casino

Topic: South Jersey Transportation Authority update

Topic: Marketing to the GLBT Community

Program: Jennifer Weissman, Regional Vice President of Harrah's Entertainment, shared her insights in how to market to the gay, lesbian, bisexual and transgender community. The  GLBT market is a growing niche in the Atlantic City market and Harrah's has led the way with promotions and events geared specifically to this expanding demographic.

Location: Caesars Casino Hotel, Atlantic City 
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